About Taste

For four days from the 14th-17th November 2013, The World’s Greatest Restaurant Festival returns to the stunning surrounds of Albert Park. Over 15 of Melbourne’s latest, greatest and hottest restaurants will fashion special menus of tasting dishes for the occasion, including ‘icon dishes’ crafted by the chefs to specially reflect their philosophy and showcase seasonal and premium ingredients.

With over 100 artisan producers and a host of new and exciting attractions, there is sure to be something to whet the tastebuds. Become an expert mixologist in a cocktail masterclass, release your inner sommelier in the Wine Theatre, or enhance your foodie knowledge in the Dilmah Chef’s Skillery, sharing in the skills and stories of our culinary talent.

Ticket Prices

Ticket Type Advance Adv. Door Price


Includes entry into the festival, access to the many attractions (masterclasses, demos)

$25 $30


Includes entry into the festival and $30 worth of Crowns. Not available on the door (previously known as ‘Premium’ tickets)

$50 n/a


Create your ultimate tasting menu with this Taste Lovers ticket! Be ready to sip, sample and shop with entry into the festival and a $50 Crown Card – not available on the door.

$70 n/a


Add some sparkle to your day with a Taste of Melbourne VIP Pass. Includes access to the exclusive VIP Lounge, $30 Crown card, complimentary glass of Laurent-Perrier champagne, 1 complimentary drink, fast track entry, and a $40 UBER* voucher (*valid for 1st time riders only, tickets purchased before 01/11/13)

$100 $100

Gala Night VIP

Exclusive Gala Night tickets include access to the Best in Taste Awards in the VIP lounge, complimentary drinks, canapés, $30 Crown Card, and a $40 UBER* voucher (*valid for 1st time riders only)
Limited number available – Thursday 14th November only

$125 n/a

Children (6-17 years)

Includes entry into the festival, access to the many attractions (masterclasses, demos).
Under 5yrs go free.

$15 $15

* All prices exclude transaction fees. On the door price is subject to availability. 

Crown Cards can be purchased through Ticketek in advance or from one of the many Crown Banks at the festival.

For all ticket enquiries please contact Ticketek on 132849.


If you selected Venue/Pre-Paid Collection Outlet, you can collect your tickets, Crowns and VIP passes from the box office at the venue or one of the following Taste of Melbourne Collection points:


  • Ticketek City Box Office – 225 Exhibition Street, Melbourne
    Operating Hours: Mon-Fri 9am-5pm, Sat 10am-2pm. Closed Sun.
  • Ticketek at Crown – Level 1 West End, (Opposite Village Cinema box office), 8 Whiteman Street, Southbank
    Operating Hours: Mon-Fri 9am-6pm, Sat & Sun 1pm-5pm
  • Ticketek at Rod Laver Arena , Batman Ave, Melbourne.
    Opening Hours Mon-Fri 9am-5pm

Please note no dogs are permitted on site – only Guide Dogs


Taste of Melbourne operates on its own currency called Crowns. Crowns are required to purchase signature dishes from the restaurants, drinks from bars and products from exhibitors. New for 2013, Taste of Melbourne will introduce electronic Crown Cards, making it even easier to purchase your favourite tasting dishes. Purchase your Crown Card in advance through Ticketek, or at one of the many Crown Banks throughout the venue.

1 Crown = 1 Dollar

Come prepared to sip, sample and shop with a Silver Crown or VIP ticket, which both contain a $30 Crown Card, or enjoy the ultimate tasting experience with a Gold Crown ticket, which includes entry to the event plus a $50 Crown card.

Restaurant dishes are priced between 6 – 12 Crowns. Servings are tapas style portions – the perfect size to allow you to create your ultimate tasting menu from the amazing array of restaurants on offer.

Getting There

Taste of Melbourne is located in Pelican Lawn, Albert Park. The festival is located right beside the Carousel off Aughtie Drive.


Limited parking is available throughout the park. Time restrictions and parking fees apply.

Public Transport

There are numerous tram stops within walking distance of Taste of Melbourne. Use Journey Planner to help plan your journey.

  • Tram: 3, 3a, 5, 6, 16, 64, 67, 72, 96, 112.
  • Bus: 216, 219, 220, 246, 606, 600, 922, 923.
  • Use Journey Planner to plan your trip to the park.
  • Driving: Limited parking is available throughout the park. Time restrictions and parking fees apply.
  • Taxis: Should you journey by taxi, advise your driver to drop you off near the Carousel cafe.

Opening Times

Taste of Melbourne operates like a restaurant with a lunch and dinner service. A Taste Session lasts for 4-5 hours (session dependent) to give you time to enjoy your pick of restaurant dishes, browse the artisan stalls and enjoy some of the many attractions including the Taste Kitchen, Dilmah Chef’s Skillery, or brand new Lurpak Cookery School. Tickets are sold for each session and are only valid for the time and date indicated on the ticket.

Date Lunch Dinner
Thursday 14th November Closed 5.30pm – 9.30pm
Friday 15th November 12.00pm – 4.00pm 5.30pm – 10.00pm
Saturday 16th November 12.00pm – 4.00pm 5.30pm – 10.00pm
Sunday 17th November 12.00pm – 5.00pm


How do I get to Pelican Lawn, Albert Park? 

It is easy to get to Taste of Melbourne by public transport, car, bike or foot. We advise you to plan your journey in advance using  Journey Planner.

Where do I buy tickets?
Tickets can be bought via Ticketek (132 849) in advance or at the Box Office on the day. Silver and Gold Crown tickets are only available to purchase in advance.

What are the event opening times?
Taste of Melbourne takes place in 6 sessions across 4 days (14-17 November 2013). Please refer to ‘Opening Times’ above for session times.

What are Crowns?
Crowns are the official currency of Taste of Melbourne $1 = 1 Crown.

Does everyone accept Crowns?
Crowns are used to buy food and drinks from all restaurants, exhibitors and bars. Crowns can be purchased in advance via Ticketek or from any of the Crown Banks or roving Crown sellers onsite. Cash can be used to buy produce for off-site consumption from exhibitors.

Will I be able to exchange any spare Crowns at the end of the event?
Crowns are non-refundable, so make sure you spend every last one – stock up your pantry with products from exhibitors or purchase a bottle of your favourite wine to take home with you.

How much are each of the dishes at the restaurants?
The average dish at Taste of Melbourne is 6-12 Crowns. Restaurant’s ‘Icon Dishes’ may be priced between 15-25 Crowns.

Will there be ATM facilities on site?
No. Although all Crown banks and roaming crown sellers take eftpos/credit card.

Will the event be affected by unfortunate weather circumstances?
Unless advised by the local authority, the event will go ahead despite any weather circumstances. So hail, rain or shine, Taste will thrive no matter what!

As this is an outdoor festival, please wear appropriate footwear as weather conditions may vary throughout.

Should the weather turn for the worst, there are many covered marquee areas at the show. Wet weather ponchos will be readily available and free at the event should the weather turn very bad.

Brand Events Australia reserve the right to cancel or change event dates, time, line up and venue as required. Tickets purchased to the festival are non-refundable. Alternative dates and times may be issued to ticket holders at the discretion and decision of the organisers

Do children under 5 require a ticket to attend?
No, but proof of identification may be required.

Are there any age limits?
No! Everyone and anyone is welcome.

Can I bring my own food and/or drink?
No food will be permitted into the site premises. Only bottled water will be allowed.

Is smoking permitted on site?
There is no smoking onsite at Taste of Melbourne, it is a smoke-free venue.

Is the site wheelchair friendly?
Yes it is.

Are pets allowed?
Only guide dogs will be permitted on site. No pets allowed.

For any ticket enquiries please contact Ticketek through their website or on 132849.

Photography on site

Patrons entering the site consent  that Brand Events and third parties authorised by Brand Events may make or record film, photographs or other forms of moving picture, still picture or any of them of the event (including, without limitation, of patrons) for the use of media and promotions.

Contact Us

For more information on Taste of Melbourne please contact a member of the Taste team:

General Enquiries: tastefestivals@brandevents.com.au

Restaurant and Sponsorship enquiries:
Simon Wilson
T: + 61 (0)2 9332 9000
E: simonw@brandevents.com.au

Exhibiting and Corporate Hospitality enquiries:
Tomaz Kljakovic
T: + 61 (0)2 9332 9000
E: tomazk@brandevents.com.au

Marketing and Ticketing enquiries:
Laura Arnold
T: + 61 (0)2 9332 9000
E: lauraa@brandevents.com.au

Operations enquiries:
Jade Whiteley
T: + 61 (0)2 9332 9000
E: jadew@brandevents.com.au

Media Enquiries:

Hot House Media & Events are Taste of Melbourne’s appointed PR team. To attend Taste of Melbourne as a member of the press, all attendees must pre-register. For press enquiries, please contact the team at Hot House Media & Events on 03 9682 0222 or by emailing info@hhme.com.au