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Rekorderlig is more than just a cider; it is a way of life and attitude.
Sweden’s favourite premium cider, Rekorderlig, is showcasing their Beautifully Swedish Cider Bar at this year’s Taste of Melbourne. The innovative custom built Cider Bar will encourage cider aficionados from all ages to immerse themselves in Rekorderlig’s Beautifully Swedish way of life and attitude.
Situated at the Royal Exhibition Building, Carlton, Rekoderlig’s Beautifully Swedish Cider Bar will be located on the Gallery Level directly above the main entrance. Boasting exciting and engaging activities, the bar will be decorated in Rekorderlig’s vibrant and colourful ‘Beautifully Swedish’ campaign branding. Guests can enjoy the chill out area with lazy chairs, ottomans, a foosball table and live music. Rekorderlig also invites participants to make create their own playlist requests via the Rekorderlig facebook page.
Taste of Melbourne visitors will also be the first in Australia to sample Rekorderilg’s new addition to their innovative range, the Apple & Blackcurrant Cider. The mouth-watering, fresh flavour is a modern twist on the popular European favourite the ‘Cider and Black’.
The Beautifully Swedish Cider Bar will also be tended by the top Bartenders from some of Melbourne’s best bars and restaurants, with VIP cards and limited gift packs and other offers to be given away over the course of the weekend.
Rekorderlig combines the highest quality fruits with pure water from one of Europe’s most accredited springs which flows directly under the fourth generation family brewery in Vimmerby, Sweden, where it is still brewed today. Superior in quality and taste the exceptional ingredients continue to produce an award winning portfolio of premium ciders, reinforcing its role as the most popular cider brand in Australia.
The Swedish name ‘Rekorderlig’ in English means ‘Reliable, Trustworthy and Down to Earth.’ The new Apple & Blackcurrant will be successful addition to the exceptional range. Rekorderlig is also available in five other sensational flavours including; traditionally refreshing Apple, distinctly crisp Pear, zesty Strawberry-Lime, dry and juicy Wild Berries and the limited edition ‘Winter Cider’; also available at the Beautifully Swedish cider bar.
Don’t miss the opportunity to enjoy Rekorderlig’s unique and Beautifully Swedish Cider Bar at this year’s Taste of Melbourne!